How do you intend to use the four areas of the theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx 500 words)
- Product 1
My magazine will use a formal
mode of address and sophisticated language that fits the vocabulary of my socially
conscious, middle to upmarket 16-25 year old target demographic. I will use a variation
of play on words for different features such as because the title of my
magazine is ‘Fresh Voices’, I will use different subheadings that incorporate
both words. Moreover, I will use my designated colour palette to highlight the
important subheading and masthead to create a sense of brand identity. I will incorporate
codes and conventions such as feminism into my first front cover which will
feature a successful and talented female model, who will not be a celebrity for
relatable purposes, will be dressed professionally with minimal make up and not
overly sexualised for the male gaze as most modern magazines do. The
subheadings will anchor the messages and achievements of the model and will be commemorating
her for her mind and hard work not for her looks and body. As the print magazine
industry is declining in sales over the recent decade, I will make both the
topics approachable and relatable to my target demographic and aim to make the successful
female model for the first front represent a positive female role model for
readers.
The second magazine front cover I will be
creating will include a male model, who too is not a celebrity, to ensure
audience relatability, and who speaks out about struggling with mental health
and be a positive role model for young readers that may also be suffering. His
headline will be about his courage and resilience to not give up trying even
when things are difficult, the importance of raising awareness and the ways he
has learnt to cope with it over the years. His body language will express a sense
of victory and reflect the inner peace he has found. I will include
illustrations surrounding him that will anchor the topic and the messages the
magazine is trying to give across, surrounding raising mental health awareness
and open discussions. Both magazines will present a clear house style, consistent
colour palette and typography -sans-serif- and both to contain a clear cohesive
sense of brand identity, with a link of call of action on the front cover with
the web address for their online website to promote cross digital convergence.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
Website
To include cross digital
convergence between my magazine and its online website I will use a consistent
use of house style (between both the print and online version), formal mode of address, content in the
articles, typography, cohesive colour palette and similar images with the addition of a few more
that anchor the message of the article. I aim to include hyperlinks in texts that
transport the reader to another web page with another article that is relevant
to the topic at hand. I also intend to implement hidden easter eggs when you
click on an image, which will allow users to enter and win a prize that will
also be advertised on the front cover of the print magazine to promote cross
media convergence. Moreover, I will include links to the magazine’s social
media pages and include a comment box to increase audience interaction as it
been shown in Shirky’s End of Audience theory, today’s audience is no longer
passive and want to interact with the media they consume. To create a cohesive
sense of brand identity between both the print and online magazine, I will
include a similar layout between the two forms of media and create a user
friendly platform that is easy to navigate. I will attempt include
intertextuality through references to shows that relate to mental health and the
female model’s profession.
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