This section of the article highlights how technology has affected print magazines and how the content is the most important as it is no longer such of a high concern for customers to buy a specific magazine based on it's reputation of being elite. People can access everything online and therefore it is the actual content that will likely set you apart from the competition.
This article from The Guardian newspaper online argues a different standpoint, instead of the main concerning threat being more consumers access the magazines online instead of physically buying them, it claims that actually it's social media that is one of magazine's biggest competitors as consumers are less interested in magazines and articles all together. I personally have to disagree, I think a lot of the magazines have simply transferred their content onto different platforms, such as Vogue and Beautyinsider who have stories and articles on Snapchat, even a lot of newspapers have moved their services to Snapchat also. I would also argue that social media platforms have increased their audience interactivity, many of the magazine articles have online poles for readers to participate in and also sometimes fun activities that require the reader to screenshot the story, draw something on it and share with their friends.
The graph above shows a clear example of how much sales have decreased in print magazines over the last 15 years, I think it's no coincidence that it might have a correlation with rate of technological advancement.
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